Pure LatexBliss is the latest edition to The Bed Store's incredible lineup. If you never experienced a 100% natural Latex mattress then you need to see the new Bed Store exclusive LatexBliss line. Utilizing 100% Talalay Latex and removable covers LatexBliss doesnt use any blended or polyurethane based foams only 100% Latex Rubber in their mattresses. The benefit is a mattress that is durable, suppportive and most importantly unbelievably comfortable.