Choose One: Better Mattress or Better Price
Posted by Roger Cunningham on Fri, Jan 22, 2010 @ 01:28 PM
Over my 35 plus years in the mattress business I have wondered which is more important to a customer if they could only choose one: a better mattress or a better price? I would venture to say that the spoken answer to this question may be different than the actual answer at time of purchase.
Most mattress companies advertise "mattress sales" where prices are up to 75% Off in order to attract traffic into their locations. This seems to indicate that a better price is more important to creating traffic. Once inside the dealers brick and mortar or virtual showroom the question of what is the "best deal" you have is asked; not that anybody actually believes the salesperson. But what of the actual mattress itself. Even if it really were 50% OFF, would it be the "right mattress" for you. If not, what's the point of getting a new mattress at all?
Let me recommend that you first find out what is the right mattress for your specific need. This is best done by finding a dealer you trust or that someone you know recommends. Then give them a chance to prove they are knowledgable and caring enough to actually help you discover the mattresses best suited to your needs. Then, and only then, inquire as to the best price available to you. This way you get both the better mattress and the better price which equals better sleep and a better YOU.