Bed Store Bed Blog

"Too hard, too soft, just right" A Goldilock's Story

Being a mattress blog, you might think my title, "too hard, too soft, just right" deals with the feel of the new mattress you are shopping for.  Not this time.  It actually refers to the shopping process itself.  At The Bed Store, we are constantly searching for not only the right products at the best prices, but also for the very best way to present these products to our customers. 

Our research reveals that the number one complaint from mattress shopping customers is that it is too confusing and that they DO NOT trust the salespeople.  In fact, mattress salespeople are compared with "used car" salespeople.  This grives me, but it is a truth that I must live with and try to remedy as I hire and train our sales staff.  One axiom we live by is "never, ever lie to, steal from, or cheat" our customers.  In fact, "the golden rule: do unto others as you would have them do unto you" is the underlying spirit of our business.  So, this should pretty much take care of everything, right?  Nope, not so fast.

Because I put a harness on our salespeople and don't allow them to "pressure" our customers into a "buying decision" they can come across "too soft," therby not assisting you complete the sale, once they have actually helped your find your "just right" mattress.  Because you are so afraid of making the wrong decision, you simply decide to wait and think some more and once you do, the confusing process begins all over again and you search endlessly until some, perhaps ill intentioned, salesperson from one of our competitors and thereby end up with perhaps the wrong mattress and spending more than they needed or less than they should have to get the right mattress.

So, do I "tweak" their training and increase their tendency to "close the sale" once they get anywhere close to something you like?  That would be the easy answer, and they could "make good money doing it."  But then the tendency might be for them to become "too hard" in their saleing process, thinking more about "getting the deal" than helpin YOU find the very best mattress and the best price for your particular needs. 

My answer, NO COMPROMISE!  The Bed Store will continue to work this out, but we will NEVER compromise YOU, our valued customer.  We will diligently work on finding the "just right" solution so that when you are in the market for your new mattress, you can shop The Bed Store with absolute confidence and assurance that you will be treated as we would want to be treated when we shopped for any new product that we wanted.  You are worth the effort and besides, we want to sleep good at night too.

Sleep Better Thanks to Vegas

I'm just back in from the Furniture Market in Las Vegas.  I was checking out everything "NEW" in sleep products.  This is my chance to see what's availble now that may be better than what I already have selected as "the best of the best."  It's also a chance to see what's on the horizon.  This was a great market and there are many exciting new things.

Here's what's new for The Bed Store.  We ordered, and will be offering the hottest new line of Latex products on the market.  Can't mention the name yet as my competitors read this too.  They'll have to do their own work since they don't pay me to do it. This new concept is an idea that will catch on and deliver one of the best night's sleep you have ever had, and at a great price compared to the competitive models.  Simple design, incredible performance. See it very soon at one of The Bed Store's eight area locations. (Knoxville, TN.)

As always, you'll get The Bed Store service along with the lowest prices, guaranteed!  Just check out our testimonial page at bedstore.com to see what our customers are saying.

Remember, nothing does more good for you than a great night's sleep.  Let The Bed Store help you find your just right mattress and start sleeping better tonight.

Don't buy a new "wrong" mattress!

Are you one of those people that only shops when something is on sale and then buy what has the biggest discount?  You might be setting yourself up for dissappointment.  Let' say you have always wanted a certain brand of shoe and a particular style and it goes on sale at your favorite department store.  Off you go in a mad rush to beat the crowds only to find that particular shoe at that special price only comes in a size smaller than you need.  But, you are tempted to buy them anyway because at 75% off they are such a "steal."  So, you saved lots of money and got the shoes you have lusted for.  Only problem is, they don't fit.  You can't wear them without wearing your feet out.  Good deal or not?  Bad deal!  You loost the 25% you invested.

It's the same with mattresses.  If you purchase a mattresses that is the wrong one for you and save a supposed 50% off, but you can't sleep on it, you loose!  Don't let money enter the picture of your mattress purchase until you find the mattress that is "just right" for you.  Then, and only then, should you negotiate the price, assuming that has not already been done for you by a reputable dealer.  The only thing worse than buying the wrong mattress is doing business with the wrong mattress company.  Find one that you sense you can trust and then let them help you find your just right mattress.  In the state of Tennessee, it is unlawful to offer a comfort guarantee on a mattress pursuiant to the sale of the mattress but The Bed Store offers a 12 month insurance policy called Sleep Trust that allows you to exchange your mattress for another one of equal value up to $2000 during the course of the next twelve months following purchase.

Let The Bed Store help you get it right the first time and start sleeping better tonight!